Portfolio

Web Realisations & Digital Projects

An overview of projects I have been working on and involved in over the last 15 years, spanning eCommerce, Wellness, Dredging, and more.

Climate Tech Start-up (Confidential)

Head of Brand & Website · Co-founder · 2024 - 2026

Early-stage climate technology company developing modular carbon capture solutions. As co-founding team member, I owned the full digital and brand presence from zero:

Designed brand identity including logo, visual language and tone of voice
Built and launched the website from scratch — achieving page 1 Google ranking above sponsored results
Created photo, video and written content for YouTube and LinkedIn channels
Developed investor pitch decks and presentation materials
Built and managed investor outreach database
Represented the company at Web Summit Lisbon 2025 and other industry events

Brand Identity SEO Video interview + editing UX/UI AI Content Strategy Investor Relations WordPress

Riviera & Bar

Lavafields · Websites Manager · 2024

At Lavafields, I managed 11 eCommerce websites across WordPress and Drupal, leading the migration to a unified Shopify platform.

For Riviera & Bar, I worked in a cross-functional team reviewing texts for SEO, conducting market research on brand colours, designing the footer and improving UX/UI, implementing recipe content with AI imagery, and collaborating on feature setup.

Shopify Migration SEO UX/UI AI Content

Lottoland article about Soapie Awards in India

Lottoland

SEO Content Strategist · Gibraltar · 2022-2023

Lottoland is one of the world's largest online lottery betting platforms, operating across multiple international markets with millions of registered users.

As SEO Content Strategist, I was responsible for improving English content performance for two emerging markets — India and South Africa — using a combination of content auditing, AI-assisted writing tools, and SEO best practices.

Conducted full content audit across images, text, video and metadata
Implemented AI tools including Jasper to scale content production efficiently
Optimised articles for target keywords and search intent per market
Improved on-page SEO across existing content library
Boosted Google rankings and increased natural organic visits on key articles

SEO Content Strategy AI Tools - Jasper Google Search Console Youtube & Videos International Markets Content Audit

Soulev Wellness

Digital Content Manager · CBD Oil · 2021 - 2022

As Digital Content Manager for this CBD wellness brand, I reviewed navigation and page structure, led direction to the developer, supervised paid ads with the marketing agency, and created wellness content articles.

I also set up Google Analytics, generated the sitemap, and implemented a full SEO and keywords research strategy with Ahrefs.

WordPress SEO Ahrefs Google Analytics Content Writing Paid Ads

Nestlé Croquonslavie

Digital Project Manager · France · 2019 - 2020

As Digital Project Manager for the French Nestlé website featuring recipes and vouchers, I was responsible for closing existing projects under Drupal 7 before migration to Drupal 8.

I coordinated with external partners across Europe, and improved SEO and page speed by screening sitemaps, removing lost pages and old articles, and debugging technical issues.

Drupal Migration SEO Page Speed International

ShipSupport · Royal IHC

Digital Marketing Manager · Dredging · 2017 - 2019

I collaborated on the launch of the ShipSupport eCommerce platform for dredging parts built on InterShop. My responsibilities included working with the SEO agency for keyword mapping and tag management.

I organized photo shoots of dredging parts, automated the renaming system for existing pictures with Excel scripts, produced instructional videos, and created HTML/CSS static pages for articles and product content.

InterShop SEO Photography Video HTML/CSS

Apollo Blinds Australia

Web Project Manager · Australia · 2014 - 2016

I managed web projects on WordPress for this blinds, awnings, and shutters supplier. My work included developing eMarketing campaigns, managing newsletters, setting up a web portal and cloud file sharing, and improving SEO and social media.

I doubled Google sessions in a year (from 10 000 to 20 0000 sessions / per month); I increased ranking: 40% Organic Traffic ↑ in 4 months + Bounce Rate ↓ from 40% to 20%. This was the result of implementing SEO techniques, creating new content including texts, photography, and videos, and brainstormed with stakeholders from the CEO to showroom teams.

WordPress SEO eMarketing Photography Social Media

MMElectro

Web Content Manager · Belgium · 2010 - 2013

I managed the Magento CMS for this home appliances eCommerce platform with over 10,000 products. My work included benchmarking competitor strategies, reporting to management, and directing web developers and translators.

I monitored and optimized both quantitative and qualitative website metrics, composed and edited texts for emails and promotional materials, tested navigation for bugs, and managed Facebook and Twitter accounts to increase engagement.

Magento 10,000+ Products SEO Social Media Newsletters

Galerie Photographique

Personal Project · 2010 - 2026

A personal WordPress project created to develop my skills, showcase my passion for photography through exhibitions, and share discoveries from living and working in various countries.

I've updated the website over the years, continuously testing and implementing new ideas as both a creative outlet and a technical playground.

WordPress Photography Personal Brand

PUNCH Immo

Web Project Manager · Belgium · 2009

PUNCH Immo is a Belgian real estate company. As Web Project Manager, I supported the digital presence and web management of the platform during an early stage of my career — one of my first experiences owning web responsibilities end-to-end.

Web Project Management Real Estate

Photography

Capturing moments across genres

Night shooting, real estate, branding, food & restaurant, product photography, and eCommerce. Work available on Shutterstock, Getty Images, Alamy, Adobe Stock, and Picfair.