Web Realisations & Digital Projects

Apollo Blinds Australia

Led web content, SEO, and digital initiatives for apolloblinds.com.au — a national retail brand with 25+ years of market presence and 15 showroom locations across Australia. Owned performance across organic growth, UX optimisation, content systems, and eCommerce support, delivering measurable improvements in traffic, engagement, and visibility.

• Implemented full SEO strategy — keyword research, on-page optimisation, technical fixes
• Created all content end-to-end — copywriting, photography, and video production
• Coordinated digital marketing campaigns — email, newsletters, and TV-led digital activations
• Contributed to the launch and optimisation of the eCommerce website (shop.apolloblinds.com.au)
• Produced training materials, videos, and presentations to support sales consultants and showroom teams
• Implemented web portal and cloud-based file-sharing system across the national franchise network, improving collaboration and asset accessibility
• Managed social media presence (Facebook, LinkedIn, YouTube) to support brand visibility and engagement

Nestlé Croquonslavie

Managed France's leading recipe and promotions platform (croquonslavie.fr) on Drupal 7 — a complex multi-agency, multi-country environment — while preparing the full Drupal 8 migration. Took ownership of the project pipeline from day one.

• Reduced page load time from 5.45s to 1.1s — 80% performance improvement through audit and dev coordination
• Created 44+ Redmine tickets in first 2 months — bugs, SEO fixes, UX improvements, and new features
• Coordinated 6 external agencies simultaneously — dev (SkillD), SEO (The Persuaders), CRM (Numberly), tagging (55), design (RAPP), vouchers (SOGEC)
• Managed cross-country teams — daily standups across Paris, Lviv and Lisbon
• Ran 4 structured development calls per week with agency and IT teams
• Built the full 2020 content and navigation roadmap from scratch following site audit
• Benchmarked 19 competitor websites for PageSpeed and CMS strategy
• Managed Drupal 7 → Drupal 8 migration preparation and agency transition to Publicis

ShipSupport · Royal IHC

Contributed to the launch of ShipSupport — a B2B eCommerce platform for dredging parts built on Intershop CMS. Owned the entire content and visual layer of the platform from zero, at industrial scale.

• Photographed 2,000 dredging products — 3 to 4 angles each, bi-monthly studio shoots
• Automated renaming of 40,000+ product images using Excel CMD scripts — reducing weeks of manual work to hours
• Contributed to 80,000 products fully visualised on the B2B eCommerce platform
• Built full SEO architecture — URL structure, meta descriptions, H1 and Title tags in collaboration with SEO agency
• Created brand pages and HTML/CSS static pages for articles and product content
• Produced instructional product videos for the platform
• Worked in Agile environment using Jira, Confluence, Slack and InRiver

MMElectro

I managed the Magento CMS for this home appliances eCommerce platform with over 10,000 products. My work included benchmarking competitor strategies, reporting to management, and directing web developers and translators.

I monitored and optimized both quantitative and qualitative website metrics, composed and edited texts for emails and promotional materials, tested navigation for bugs, and managed Facebook and Twitter accounts to increase engagement.

Charles Camberlin Architecte

A tribute website dedicated to my father, Charles Camberlin, a Belgian architect who practiced for over fifty years in Yvoir, Province of Namur. Trained at Saint-Luc Liège and the Faculté Universitaire d'Arlon, he left a quiet but lasting mark on the built landscape of Wallonia. He always wanted me to build his website — and we had plans to go on a road trip across Belgium together, photographing his buildings. We never got to do it. For now, the photos come from an old album I found, scanned one by one.