Digital Project Manager & Web Owner · WordPress
Sydney, Australia · 2014–2016
Apollo Blinds is a national Australian retail brand for blinds, shutters and awnings, with 25+ years in the market and showrooms and franchises across the country. Its website (apolloblinds.com.au) had to bring in leads for the showrooms and support a new online shop.
When I arrived, the website had just been migrated to a new platform, but nothing had been done for SEO. I ran my own SEO audit and worked closely with the marketing agencies to implement the recommendations.
I was also the point of contact for the franchises all over Australia: each one had its own location page, with its story and local information, that had to stay accurate and up to date. And I was the link between the different development teams to implement new features, improve navigation and create landing pages.
“Delphine provided valuable guidance in our SEO and PPC digital strategies and analysed results regularly. Was also involved in our digital marketing campaigns and website updating of marketing and product activities. Very reliable hard working person who would be an asset to any business.”Apollo Blinds – LinkedIn recommendation
“While at Apollo Blinds, Delphine was my main contact supporting their web infrastructure. Delphine made many improvements to Apollo’s web presence and the way Apollo communicated to their customers. Delphine was adept at all levels of web development from user interface and design to making changes to the underlying PHP code.”Apollo Blinds – LinkedIn recommendation
Growing organic traffic with a clear SEO strategy and good content, and connecting a website to real business: showroom leads and online sales. See how I can help: Multilingual SEO & content.
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