Website migrations, eCommerce builds and multi-site platforms, run by a senior project manager who has worked on the client side of 35+ websites across 8 countries.
A CMS migration or a new eCommerce platform touches everyone: marketing, IT, sales, agencies, developers. Most projects that go wrong don't fail on technology. They fail on scope, priorities and communication between those people.
That's the part I take care of. I translate business goals into clear requirements, keep agencies and developers aligned, protect your SEO and content during the change, and make sure the site that goes live is the one you actually needed.
Replatforming without losing traffic: content inventory, URL and redirect mapping, SEO checks before and after go-live, and a clear cut-over plan.
B2B and B2C shops on Shopify, Magento, PrestaShop or Intershop: product data, image workflows, UX, checkout and launch.
Running several websites or country versions at once, with shared standards for content, SEO and governance.
One point of contact between your business and external teams: briefs, tickets, sprint follow-up, testing and acceptance.
SEO, UX, content and performance audits turned into a prioritised roadmap: quick wins first, structural work planned.
Backlog management, user stories and sprint planning in Jira or Trello, so the team always knows what matters next.
Coordinated 6 external agencies across Paris, Lviv and Lisbon, built the 2020 roadmap from a full UX and content audit, and managed the agency transition.
Read the case study →Launched the MVP of a B2B parts platform in an Agile team (Jira, Confluence, InRiver), including product photography and SEO keyword mapping.
Read the case study →Managed a portfolio of 11 eCommerce websites on different CMS, and collaborated on the Shopify development and migration of two brands.
Read the case study →Owned the website, content and SEO of a national retail brand with 15 showrooms, and contributed to the launch of its online shop.
Read the case study →Understand the current platform, content, traffic and people involved. Identify risks before anything changes.
Scope, priorities and a realistic roadmap agreed with stakeholders, including what will not be done.
Sprint follow-up with agencies and developers, testing, content and SEO checks, go-live.
Post-launch monitoring in GA4 and Search Console, documentation, and a team that can run the platform without me.
I enjoy working most with sustainable, B-Corp and impact-driven brands: climate tech, eco-tourism, wellness, responsible retail. Most recently I co-founded a Direct Air Capture climate-tech start-up and built its brand and website from zero, reaching page 1 on Google within 3 months. My personal project Galerie Photographique is a hand-coded eco-travel guide.
Both. I take on freelance missions and fixed-term contracts, part-time or full-time, depending on the size of the project.
Yes. I'm based in Andalusia, Spain, and work remotely or hybrid with teams across Europe. I'm happy to travel for kick-offs, workshops and key milestones.
English, French, Spanish and Portuguese, all fluently, and I can also work with Dutch-speaking teams. Useful for multi-country websites: see multilingual SEO & content.
Yes. I write HTML/CSS, configure CMSs, produce content and photography, and run SEO audits myself. Useful when the team is small or a project needs to move fast.
Tell me where you are and what's at stake. I'll tell you honestly how I can help, or who could help better.